Port Green Bay unveiled this new logo and branding July 14, 2026. (Image courtesy Port of Green Bay)
GREEN BAY, WI (WTAQ-WLUK) — Northeast Wisconsin’s shipping port unveiled a shorter name and new logo on Tuesday.
The Port of Green Bay has rebranded itself as Port Green Bay. Port officials also released a new blue and green logo. It features a head-on view of a ship on waves, surrounded by a circle representing the Leo Frigo Bridge.
“This evolution sharpens our identity and strengthens our focus on the future without leaving our values, history and community impact behind,” Port director Dean Haen said in a news release. “By simplifying our name and realigning our visual presence, we have created a brand that fits with both the advancements within our own community and within the transportation industry as a whole. It’s also timed with our port expansion project.”
Port officials say the modernized logo and branding will appear on website updates, social media pages and other Port materials.
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