Generic Green Bay Packers game, Lambeau Field. PC: Fox 11 Online
MILWAUKEE, WI (WTAQ-WLUK) — The Green Bay Packers struck a multi-year deal naming Potawatomi Sportsbook as its official partner.
The announcement was made in Milwaukee Tuesday.
“We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner,” said Packers vice president of sales and business development Craig Benzel. “Creating memorable fan experiences is central to both of our organizations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day.”
Beyond just serving as the Official Sportsbook Partner of the Packers, the partnership will be highlighted by Potawatomi Sportsbook’s presence at Lambeau Field, including as the naming rights partner of the stadium’s south gate, which will be named the Potawatomi Sportsbook Gate. Near the gate, Potawatomi Sportsbook will also be the title sponsor for the Champions Club, an exclusive club area on the eighth floor of the stadium’s south end, providing extraordinary views of Lambeau Field on gamedays and during special events.
Potawatomi Sportsbook is operated by one of six federally recognized Native Nations in Wisconsin offering retail sportsbook operations. The Potawatomi Sportsbook center, which is located on Potawatomi’s ancestral land in the Menomonee Valley, opened for guests in 2024 and is part of an entertainment complex that welcomes more than six million guests annually.
The newly announced partnership will also integrate Potawatomi Sportsbook as the naming rights partner of the Potawatomi Sportsbook Podcast Studio, the production home of all Packers podcasts. Potawatomi Sportsbook will be prominently featured in the studio, which produces podcasts such as Packers Unscripted, hosted by Packers.com personalities Mike Spofford and Wes Hodkiewicz, as well as Packers POV and How 2 Sport.
Additionally, Potawatomi Sportsbook will be the presenting sponsor of the popular “Packers Predict,” a free, interactive online game offered in conjunction with each Packers game. Fans can forecast various gameday outcomes each week, with weekly prizes and season-long prizes including cash, gift cards, autographed items and gameday experiences.
This partnership comes after the Packers and the Oneida Nation recently renewed the pair’s longtime partnership.
According to the Packers, the Oneida Casino Hotel’s presence will be more prevalent at games as part of this new “multi-year agreement.”
The Oneida Casino Hotel will serve as the sponsor of the gameday attendance tracker, the presenting partner of the Packers Fan Cam, and it will act as the sponsor for a new game in the Packers app. The Oneida Casino Hotel logo will also be added to the Oneida Nation Gate at Lambeau Field.
Comments